Social Sensei
Ghostwriting download for very savy audience
The brand wanted to create a social media guide to help users in the quest to gain followers — this guide had to display the unique voice of the brand and take it to a new level. The “Dao of #Instagram” and an 18,000 word pdf guide was the answer.
TLDR
Crafted an 18,000-word Instagram strategy guide written in a unique Daoist-inspired voice for an US based influencer-focused brand.
Tools
Instagram, InDesign, Medium, MS Office
Skills
creative copywriting, social media strategy, documentation writing
Problem >Process>Solutions
A deeper voice discovery was the major thread for this project; Finding the Social Sensei voice, finding it’s overlap with it's influencer/creative audience and then maintaining that voice across the documentation — that at times was quite technical.
Outcome
This project was a deep dive on research, voice, style and tone.
18,000 words on up to date strategy for Instagram organised into a readable, interesting and useful (easily navigable) document.
I really enjoyed learning the Instagram arts and combining it with a Daoist voice — just brilliant, and a lot of fun!